Aussie AI

Sellability

  • Book Excerpt from "Generative AI in C++"
  • by David Spuler, Ph.D.

Sellability

Oops, I've forgotten about sales yet again, which isn't surprising because all of us in R&D aren't allowed to talk to the reps. I guess they have cooties or they'll stop selling the currently shipped version or they'll blame us for not winning a deal with the currently shipped version. We have drills to practice hiding under our chairs if we see a rep.

Anyway, to get back on topic, marketability and sellability is actually the highest level of quality. If nobody buys it, who cares how beautiful an architecture? Consider broadening the definition of “quality” beyond the C++ code to the “software quality” of the entire product from the perspective of the company.

Sellability is quality!

Most of the “code quality” practices in software engineering are internal inward-focused work, rather than looking “outwards” at the customer. If your company goal is actually financial success of your C++ software product in the B2B market, here's my suggestion of an alternative set of C++ “sellability” processes to consider:

    1. Ask your sales reps what new features will close their current deal.

    2. Code that in C++.

    3. Run your 24-hour or 48-hour automated test suite.

    4. Give the executables to your sales reps on a zippy.

Note that I only said to “consider” this method. Nobody in R&D is actually going to do it, I'm sure. I only wrote that so all the sales reps would buy a programming book.

 

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